Rdio加大免费幅度,以期增加付费用户转化率

image from www.google.comStreaming music service Rdio today announced a new free service tier. The new tier and offers access to all the site's 12 million songs. Free users will see a green bar at the top of the screen that lets them know how much free music they have available for the month. As they listen to tracks, the bar decreases with an amount customized to each individual’s listening behavior. The company explains:

“The amount of free a person will get is dynamic and will be based on their own personal use and displayed in a meter in the corner of their profile. A heavy user will get more, but probably not as much as they will want and a light user will get more than they’d ever want. When a user runs out one month, they can come back the next month for more free or they don’t have to wait and can sign up for an unlimited account.”

Rdio is hoping that free users will convert to paid plans: $4.99 for unlimited Web streaming, $9.99 for unlimited Web and mobile streaming and $17.99 for the Rdio Family Plan. Songs can be shared to Facebook via its just launched integration with Facebook’s Open Graph.

来源:hypebot

原文标题是Rdio goes really really free,有点夸张,流量还是因人而异的,重度用户会得到稍微多一点的数量,但可能比期望的少,轻度用户却可能得到比期望更多的量,但是这个动作确实挺大,可能网站亟切想把“重度且免费”的用户转化为收费用户吧。对于月收入几K的美国人来说,5刀的支出,就形同于月收入几K的中国人,花10块钱买QQ会员迅雷会员之类。当哪些力度大而不是扭扭捏捏的的免费政策出来后,“重度用户”们仍感到流量不够,确实该交钱了

Rdio成立于2010年8月份,创始人是Skype联合创始人之一的乔纳斯·弗里斯(Janus Friis),网站的音乐库已经包括了1200万首歌。

Permalink: http://www.dig-music.com/a/4548352649723904

Author:
walker
on

Categories: News

Tags: 免费, rdio.

还是DigSin——下一代的数字唱片公司的免费尝试 » « Shazam取消免费用户限制

Related articles

News