音乐服务Official.fm转型

曾经这篇文章对soundcloud, bandcamp和official.fm做过对比,可是official.fm还没有正式介绍过。

Official.fm现在是以协助艺人、唱片公司管理为目的的一个公司。比如使用official.fm去管理工作流(?)作为歌曲流媒体服务器。允许单一账号多点同时登录,整个团队(艺人、唱片公司、经纪人、公关)均可进入到此艺人的工作空间,每个账号支持10个艺人和每个艺人100首曲目的容量。

Official.fm旨在减少客户花在音乐服务器上的时间和投入,他们希望成为音乐行业的一个标准工具,他们认为任何能节省人手不足的唱片公司时间的工具都是有价值的,并致力于协助小型唱片公司运作得更加轻快和高效。

Officeal.fm以前更倾向于面向最终用户,自2011年3月Abihssira担任CEO以来,他主导了如上的变化,一个明显的标志是不再允许个人用户新建账号来帮助他们发现音乐,Abihssira说,在这方面,Spotify已经做得足够好了,他们不希望在取悦客户的时候失去他们的关注焦点。

Official.fm提供了一个推广音乐的工具,而且据说会永远免费,Abihssira称,他们坚信对于音乐的推广是非常必要的事,但是并没有给音乐人带来收益所以他们不认为现在该向他们收取推广费用。(牵强?这理由怪怪的)

相关介绍

P.S. 这篇文章发了不到半天,就收到Official.fm群发的邮件,通知转型的事宜:

Dear Walker Wang,

I’m writing you to say…goodbye!

Wait, what?

As some of you might have heard, big changes are coming to Official.fm. Indeed, we have decided to focus 100% on building the best tools possible for music pros - artists and labels to be exact.

Bold decisions sometime mean sacrifices and unfortunately this is where you come in. In other words, as we transition to a whole new service for music pros only, music fans like you and I will see their Official.fm account (and everything in it) disappear. Forty-five days from now, Official.fm, as you know it, will close its doors.

Discover what we have been working on! Click here.

And if you’re looking for something a bit funnier, try this.

Here are 2 things you can look forward to:

With the new tools we are about to introduce, your favorite artists will have better ways to promote their music and that includes making sure you music lovers hear their new tracks, download their mixtapes, and preview their upcoming releases. You will still get to play and share the music, it just will not be as a member of an online community. Maybe some of you even already have had a preview of things to come with this mixtape.

We are thinking of introducing a tailor made solution for music fans - something fresh aimed at answering all your needs. Don’t hesitate to get in touch if you want to join the brainstorming.

Before we (temporarily) part ways, I would like to thank you for having been a part of the Official.fm music community. Your passion has been very inspiring and I truly hope you understand and appreciate the new direction we decided to take. I wish I could insert a bear hug emoticon here – take my word for it though, we will talk again!

Take care, keep enjoying the music, guys!

Jeremie Abihssira (@jeremieabiss), CEO

On behalf of the entire Official.fm team

黑客组织Anonymous创办社交音乐平台Anontune » « 与作曲家的对话

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